Life has a way of biting you in the butt. Protect yourself with extended medical from Pacific Blue Cross.
Brief: Remind women ages 35-45 that unexpected medical costs are avoidable with an extended coverage plan from Pacific Blue Cross.
Insight: There are far more situations where a viewer might need extended medical coverage than ever could be covered in thirty seconds, many of which are too severe for casual discussion. To convince the audience that our benefit plans were right for them, we needed a shorthand and friendly way to encompass everything life could throw at them.
Agency: Wasserman
Client: Pacific Blue Cross
Project: Individual Coverage Campaign
Art Director: Winston Hartle
Writer: Erich Gerl
Character Design: Winston Hartle
Director: Drew Lightfoot/Liam Greenlaw
Four spots (featuring a puppet designed by myself and built by the people at the Jim Henson Company) were produced over the length of a four year campaign.
In addition to the spots, Life appeared in a magazine ad for Chatelaine.