Being offered a position running the world's most-followed celebrity conservationist photographer's business was an opportunity I couldn't pass up.
Responsibilities included: social media strategy, content creation, ghostwriting, product marketing, brand development, photo retouching, product promotion, asset licensing, partnership management, digital asset management, and (with any luck) saving the planet.
Some highlights:
- Overseeing the growth of his Instagram following from 6.2 to 7.2 million.
- Curating and creating content that set new records on both @PaulNicklen and @NatGeo for views, likes, and comments (all of which are still standing).
- Doubling his fine art sales revenue.
- Launching and marketing his account on Meta's Bulletin platform, for which I ghostwrote forty long-form articles and grew to 64,000 followers (surpassing fellow contributor Malcolm Gladwell).