TELUS helps out a little girl who goes to great lengths—or so it would seem—for her sick mother.
Brief: Launch Babylon, TELUS’ foray into the virtual healthcare space, to a national audience.
Insight: Canadians could suddenly access medical professionals from the comfort of their homes for the first time in history, a paradigm shift for residents of small communities and those who couldn’t afford the luxury of an afternoon off. The technology was revolutionary, the investment was significant, and the stakes were high.
Agency: The&Partnership
Client: TELUS
Project: Babylon Launch
Art Director: Winston Hartle
Writer: Kate Qually
Director: Lloyd Lee Choi
The app was launched with our hero spot – a heartfelt story that embodied the Babylon promise. Like our doctors, it appeared virtually everywhere: broadcast, preroll, social media, even between periods at Rogers Area.
No TELUS campaign is complete without a White World™ spot, and the Babylon launch was followed closely with a short, more tactical piece.
Demonstrating the versatility of Babylon with an educational series, produced in house on a shoestring budget, became priority once awareness of the service had grown sufficiently.