An unexpected perspective helped illustrate that it’s better to be looked down on for speaking up than after taking a fall.
Brief: Encourage tradespeople to engage in safety conversations.
Insight: Studies show that in-group reputation is the number-one reason construction workers decline to raise concerns about on-site safety, but avoiding the issue often results in injury or worse.
Agency: Wasserman
Client: WorkSafeBC
Project: Safety Awareness
Art Director: Winston Hartle
Writer: Ryan McGrew
Designer: Winston Hartle
Photographer: Khalid Hawe
Poster banners were used to communicate the potential consequences of ignoring workplace safety directly to construction site staff.